Clay vs Surfer SEO
Clay
Programmable spreadsheet for sales/RevOps with AI enrichment.
From $134/mo · See pricing
| Spec | Clay | Surfer SEO |
|---|---|---|
| Category | AI Business | AI Marketing |
| Pricing | $134/mo | $99/mo |
| Hours saved/wk | 6 | 6 |
| Ease of use | — | 7 |
| Popularity | — | 8 |
| Usefulness | — | 9 |
| ROI Score | 51.0 | 74.6 |
Our pick: Surfer SEO
With an ROI score of 74.6/100, Surfer SEO edges ahead on value for money. Plans start at $99/mo.
Try Surfer SEO Free →Related comparisons
Frequently asked questions
Is Clay better than Surfer SEO in 2026?
Based on our editorial ROI Score, Surfer SEO (74.6/100) edges out Clay (51.0/100). The score factors in cost, time saved, ease of use, and output quality.
Is Clay cheaper than Surfer SEO?
Surfer SEO starts at $99/mo, while Clay starts at $134/mo. Visit the full pricing pages for plan details.
What is the main difference between Clay and Surfer SEO?
Clay is a AI Business tool while Surfer SEO falls under AI Marketing. They serve different primary use cases but are frequently compared by teams evaluating AI tool stacks.
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