Apollo.io vs Clay
Apollo.io
AI-driven prospecting platform with 270M contact database.
From $49/mo · See pricing
Clay
Programmable spreadsheet for sales/RevOps with AI enrichment.
From $134/mo · See pricing
| Spec | Apollo.io | Clay |
|---|---|---|
| Category | AI Business | AI Business |
| Pricing | $49/mo | $134/mo |
| Hours saved/wk | 5 | 6 |
| Ease of use | — | — |
| Popularity | — | — |
| Usefulness | — | — |
| ROI Score | 45.0 | 51.0 |
Our pick: Clay
With an ROI score of 51.0/100, Clay edges ahead on value for money. Plans start at $134/mo.
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Frequently asked questions
Is Apollo.io better than Clay in 2026?
Based on our editorial ROI Score, Clay (51.0/100) edges out Apollo.io (45.0/100). The score factors in cost, time saved, ease of use, and output quality.
Is Apollo.io cheaper than Clay?
Apollo.io starts at $49/mo, while Clay starts at $134/mo. Visit the full pricing pages for plan details.
What is the main difference between Apollo.io and Clay?
Both are AI Business tools, but they differ in pricing, ease of use, and feature depth. Clay scores higher on our ROI metric, which weights value for money alongside real-world output quality.
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