Ahrefs vs Semrush
Ahrefs
Industry-standard backlink and keyword research toolset for SEOs who want the best crawl data
From $129/mo · See pricing
Semrush
All-in-one SEO and competitive intelligence platform for marketers who live in search data
From $139.95/mo · See pricing
| Spec | Ahrefs | Semrush |
|---|---|---|
| Category | AI Marketing | AI Marketing |
| Pricing | $129/mo | $139.95/mo |
| Hours saved/wk | 5 | 6 |
| Ease of use | 7 | 6 |
| Popularity | 9 | 9 |
| Usefulness | 9 | 9 |
| ROI Score | 66.8 | 68.0 |
Our pick: Semrush
With an ROI score of 68.0/100, Semrush edges ahead on value for money. Plans start at $139.95/mo.
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Frequently asked questions
Is Ahrefs better than Semrush in 2026?
Based on our editorial ROI Score, Semrush (68.0/100) edges out Ahrefs (66.8/100). The score factors in cost, time saved, ease of use, and output quality.
Is Ahrefs cheaper than Semrush?
Ahrefs starts at $129/mo, while Semrush starts at $139.95/mo. Visit the full pricing pages for plan details.
What is the main difference between Ahrefs and Semrush?
Both are AI Marketing tools, but they differ in pricing, ease of use, and feature depth. Semrush scores higher on our ROI metric, which weights value for money alongside real-world output quality.
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