Clari

Clari exists because every sales org runs the same ritual: reps sandbag, managers massage, and the CRO submits a Friday forecast assembled in spreadsheets and hope. Clari replaces that with an AI forecast built from what is actually happening — emails, meetings, call sentiment, deal movement — and tracks its own accuracy over time.

What we like

The forecasting is the real thing. Because Clari captures activity automatically from email and calendars, it sees deals as they are, not as reps report them, and its risk scoring flags opportunities going quiet weeks before they slip. Roll-ups that took RevOps a day of spreadsheet surgery become live views segmented by region, product, or rep. The accuracy tracking is quietly important: Clari shows how its calls compared with what actually closed, which builds the trust a forecast tool lives or dies on. Large revenue organizations — including plenty of public companies — run their earnings-relevant forecasts on it, which says something.

Where it falls short

This is enterprise software with enterprise economics: quote-based pricing that commonly lands in five or six figures annually, an implementation project, and ongoing change management to keep managers running their cadence in Clari instead of Excel. Garbage in still applies — if your Salesforce hygiene is poor, the first months are cleanup. Below roughly fifty sellers, the math rarely works.

Verdict

If you are a CRO or RevOps leader at a 50-plus-seller B2B company and forecast misses hurt, Clari is the category benchmark and worth the procurement pain. Evaluate Gong and BoostUp for leverage, but expect Clari to win on forecasting depth. Smaller companies should master their CRM's native forecasting first.