Clay vs Zapier
Clay
Programmable spreadsheet for sales/RevOps with AI enrichment.
From $134/mo · See pricing
Zapier
Automation that works with anything.
From $19.99/mo · See pricing
| Spec | Clay | Zapier |
|---|---|---|
| Category | AI Business | AI Automation |
| Pricing | $134/mo | $19.99/mo |
| Hours saved/wk | 6 | 6 |
| Ease of use | — | 9 |
| Popularity | — | 10 |
| Usefulness | — | 9 |
| ROI Score | 51.0 | 78.5 |
Our pick: Zapier
With an ROI score of 78.5/100, Zapier edges ahead on value for money. Plans start at $19.99/mo.
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Frequently asked questions
Is Clay better than Zapier in 2026?
Based on our editorial ROI Score, Zapier (78.5/100) edges out Clay (51.0/100). The score factors in cost, time saved, ease of use, and output quality.
Is Clay cheaper than Zapier?
Zapier starts at $19.99/mo, while Clay starts at $134/mo. Visit the full pricing pages for plan details.
What is the main difference between Clay and Zapier?
Clay is a AI Business tool while Zapier falls under AI Automation. They serve different primary use cases but are frequently compared by teams evaluating AI tool stacks.
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