Clay vs Reply.io
Clay
Programmable spreadsheet for sales/RevOps with AI enrichment.
From $134/mo · See pricing
Reply.io
Affordable multichannel sales sequences with AI SDR agents — outbound automation for small teams.
From $59/mo · See pricing
| Spec | Clay | Reply.io |
|---|---|---|
| Category | AI Sales | AI Sales |
| Pricing | $134/mo | $59/mo |
| Hours saved/wk | 6 | 6 |
| Ease of use | — | 7 |
| Popularity | — | 6 |
| Usefulness | — | 8 |
| ROI Score | 51.0 | 64.1 |
Our pick: Reply.io
With an ROI score of 64.1/100, Reply.io edges ahead on value for money. Plans start at $59/mo.
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Frequently asked questions
Is Clay better than Reply.io in 2026?
Based on our editorial ROI Score, Reply.io (64.1/100) edges out Clay (51.0/100). The score factors in cost, time saved, ease of use, and output quality.
Is Clay cheaper than Reply.io?
Reply.io starts at $59/mo, while Clay starts at $134/mo. Visit the full pricing pages for plan details.
What is the main difference between Clay and Reply.io?
Both are AI Sales tools, but they differ in pricing, ease of use, and feature depth. Reply.io scores higher on our ROI metric, which weights value for money alongside real-world output quality.
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